Naming your camera...why?

I've seen people naming their cameras and calling them "she" and I don't get why. It's a camera, a tool for taking pictures with, not a person. It's the same with naming guitars and I don't get that either. People go "oh I looove my camera" and things like that. Love is a pretty strong word and emotion for a camera. It might be a work of art as in a well constructed piece of electronics/mechanics but it's not gonna love you back, it's still a thing, not a woman as in "she" or "her". 

I like my cameras, they're fun to own and use, but they're cameras and I don't love them. The same goes to all my guitars.

Women on the other hand...