So apparently Fujifilm tried to promote its new medium format camera, the GFX 50 with a half naked female model in a room full of men. The camera is innovative and something fresh, but the way they tried to promote it wasn't. This has stirred up a bit of a shit storm, which is perfectly understandable.
Now I don't have a problem with nudity what so ever, and I shoot nudes myself, but what happened here is not cool and does not feel very fresh.
Well, read the article.